Privacy Policy

1. Information We Collect

• Contact information: name, email address, phone number
• Booking information: appointment times and preferences, submitted through our booking system (Calendly)
• Health and movement information: injury history, pain points, physical limitations, movement assessment results, and training progress — collected during consultations and ongoing coaching, including through our coaching platform (Everfit), such as workout logs, video form checks, and messages
• Payment information: processed securely through our payment provider (Square). We do not store your full credit card details on our servers — Square handles and stores this information under its own security standards
• Website usage information: pages visited, time on site, device/browser type, and general location, collected automatically through Google Analytics and Meta Pixel (see Section 7)
• Communications: messages you send us by email, phone, or text

2. How We Use Your Information

We use your personal information to:

• Schedule and manage your appointments
• Design, deliver, and adjust your personal training or coaching program
• Communicate with you about your sessions, progress, and account
• Process payments for services
• Understand how visitors use our website and measure the performance of our advertising
• Show you relevant ads on Facebook/Instagram based on your interaction with our website
• Comply with legal and professional obligations

3. How We Share Your Information

We do not sell your personal information. We share information only with:

Service providers who help us operate our business:

• Calendly (appointment scheduling)
• Everfit (online coaching delivery, video review, and messaging)
• Square (payment processing)
• Google (website analytics, via Google Analytics)
• Meta (Facebook/Instagram) (advertising and retargeting, via Meta Pixel)

Legal authorities, if required by law, regulation, or valid legal process

Some of these service providers may store or process data on servers located outside Canada (including the United States). By using our services, you acknowledge that your information may be subject to the laws of the jurisdiction where it is stored.

4. Health Information

Given the nature of personal training, we collect sensitive information about your physical health and injury history. This information is used solely to design safe, effective training programs for you and is never shared with third parties for marketing or advertising purposes. We limit access to this information to your trainer(s) at Biokinetics. Health information collected during coaching is never sent to Google Analytics or Meta Pixel.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and to comply with legal, accounting, or reporting requirements. If you stop training with us, you may request that we delete your personal information, subject to any records we are legally required to keep.

6. Your Rights

Under PIPEDA, you have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate information
• Withdraw consent for us to use your information (which may limit our ability to provide services)
• Request deletion of your information, subject to legal retention requirements
• Opt out of interest-based advertising (see Section 7)

To exercise any of these rights, contact us at biokineticsrehabilitation@gmail.com.

7. Cookies, Analytics, and Advertising

Our website uses cookies and similar tracking technologies through the following tools:

Google Analytics — collects information about how visitors use our site (pages viewed, time spent, general location, device type) to help us understand and improve the website. Learn more / opt out via Google's Ads Settings.

Meta Pixel — a tracking tool from Meta (Facebook/Instagram) that allows us to measure the effectiveness of our ads and show you relevant ads on Facebook and Instagram based on your visit to our site. Meta Pixel may share data such as pages visited and actions taken with Meta. You can manage how Meta uses this data through Meta's Ad Preferences.

You can disable cookies through your browser settings at any time, though this may affect how parts of the website function. By continuing to use our website, you consent to the use of these tracking technologies as described.

8. Security

We take reasonable technical and administrative measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from anyone under the age of 18 without parental consent.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the most recent changes.

11. Contact Us

Biokinetics Personal Training

biokineticsrehabilitation@gmail.com
647-532-6232